Your characterization of a product successfully marketed to people as "corporate brainwashing" whenever you don't like someone pointing out that a thing is perpetuated by corporate profit motives is also disingenuous.
I think the commenter was being a bit of an ass too, but I think he still has a defensible point, and it's not the absurd point that you're making it out to be.
I'll agree. There's a healthy middle ground and I was exaggerating for emphasis.
Suffice to say, this: I think that it's possible to enjoy sport at a professional / high level (or local for that matter), in itself, whilst still having something of a disdain for overly crass commercialization (which varies between sports).
I think the commenter was being a bit of an ass too, but I think he still has a defensible point, and it's not the absurd point that you're making it out to be.