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Easy, because they have the knowledge and experience you need for the job.

Right but there are tons of people who have that - it's worth waiting for someone with both that and the cultural fit. As was mentioned in one of the lectures on "How to start a startup" Airbnb took 5 months to find their first hire for exactly this purpose.



There might be tons of people with knowledge and experience, but they're not in your typical applicant pool. They tend to already have jobs.


That is totally anecdotal, there is zero evidence that their emphasis on culture had anything to do with their success. Don't get caught up in cargo cults.




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