And if that paper had landed on my desk for review in a top journal, I would have rejected it too! Just because it has the top "Almetric score" means nothing other than it was popular in the social media circles. Where was the tangible scientific contribution in this manuscript? This paper did do a wonderful job of gaining attention, though.
I would have taken it as a work of philosophical exploration. We don't encourage enough of this work in peer reviewed venues, and so we deservedly get the crap in the popular press instead.
