That's a scary thought.. As recently as 2011 when given an Aldi and a Rewe next door to each other, it was really difficult to ever choose Aldi (in fact, the only reason to really venture in was their cheap and unlimited 3G SIM card resales). That said, Rewe managed to also make itself more useful in the process by actually having everything I needed so the extra price ended up working out, to some degree, if you count convenience.