Its hyperbole. Game of Thrones is an HBO show and is not free, or broadcast outside private cable. The point is, if it doesn't matter, then people are just going to do whatever. The "over the air" stuff is ostensibly free, but if "the powers" are going to dick around with "free" like this even though its perfectly clear to everyman its silly, then why take any of it seriously?
That's what I mean when I say people will lose respect. If free was free and pay was pay and it was clear what was what, people might get behind it. This nonsense is just going to make people bittorrent and push meaningful solutions that much further down the road.