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It's not too different from adding an exhaust or new stereo. Not really the same as in-app payments.


It is different because in this case, the upgraded "parts" are already present in the car!


For example, there are already many cars with ESP, software limited to ABS.


Not for long: In the U.S. at least, electronic stability control is now mandatory.


So it's like zero-day on-disk DLC. There's no way customers might get angry about that.




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