They might have picked this company up because its news,
"Yahoo" buys "17 wiz kid" "mobile app and company", is good advertising around the world, yahoo is now a company who buys the "latest" technology, they hired a wiz kid - they have him on board he will do crazy technology experiments - "you have no idea what he could come up with next!", and they have his technology that a company as big as yahoo would play $30m for.
It tells potential users and more importantly investors and current shareholders it is now company who buys stuff because its investing and changing for the better and maybe people should change their views about yahoo etc etc.
note: I have not used the app, still don't care about yahoo.
"Yahoo" buys "17 wiz kid" "mobile app and company", is good advertising around the world, yahoo is now a company who buys the "latest" technology, they hired a wiz kid - they have him on board he will do crazy technology experiments - "you have no idea what he could come up with next!", and they have his technology that a company as big as yahoo would play $30m for.
It tells potential users and more importantly investors and current shareholders it is now company who buys stuff because its investing and changing for the better and maybe people should change their views about yahoo etc etc.
note: I have not used the app, still don't care about yahoo.