I actually didn't know about this before. I think one of the first article I read about the product was the story when the product was called TrimIt, and the company just received some investment from Li Ka Shing. For some reason, the articles[1][2][3] gave me the impression that the technology was developed by the founder (or did they switched the algorithms?)

[1]: http://www.forbes.com/sites/parmyolson/2011/12/13/teenage-pr... [2]: http://techcrunch.com/2011/07/15/trimit-summarizes-emails-bl... [3]: http://gigaom.com/2011/12/13/meet-the-internets-newest-boy-g...