To those who are confused due to the myriad of OPs here, Swizec is the author of the excellent blog post that is the beginning of this interesting global thread.

(I bet you over engineered your startup, posted on July 2012 at http://www.zemanta.com/blog/i-bet-you-over-engineered-your-s...)

If you haven't read it yet, highly recommended, much better than my rant.