I've seen at least 2 Scribd-hosted docs earning popularity on Digg over the past 3 days. Crazy because Scribd went live not too long ago and I distinctly remember a lot of people questioning its use case.

Try comparing its traffic with reddit on alexa.

Interesting.

For the lazy among us: http://www.alexa.com/data/details/traffic_details?site0=scribd.com&site1=reddit.com&y=r&z=1&h=300&w=500&range=6m&size=Medium&url=reddit.com

Yes, it is. Reddit sure has a nice, strong looking curve.

I think it helps to note that Reddit didn't launch a few weeks ago.

I wasn't implying anything about Scribd's growth. Just commenting on the obvious, continued growth of Reddit.