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This product effectively cuts the entry price for a new model Mac laptop in half. The cheapest current-generation MacBook has been $999 or above for a very long time, even back to the iBook days.

Yes, Apple has offered discounted prices by continuing to sell older models or offer straight discount sales via third party retailers. But I expect that will continue here too. This is $599 MSRP at Apple but will probably be $499 via the usual retailers by the end of 2026.

That's a bit different than continuing to sell a 5-year-old model at a discount.



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