Because it seems to me large swaths of the population need some beauty standards
They are victimized by the fact that models are attractive, and that is "unrealistic," so they've been getting plus sized models etc.
The "extreme beauty standards" are basically just "healthy BMI."
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To get that "ripped" look so many "fit" guys have, they often have to be dehydrated.
Actresses wear full faces of makeup even in apocalyptic scenarios.
It goes way beyond "just don't be fat".
The problem is inside some people's heads, and diets.
I'm not talking about models for clothes, anyway.
Because it seems to me large swaths of the population need some beauty standards