Very unfortunately named. OpenAI probably (and likely correctly) estimated that 13 years is enough time after the Snowden leaks to use "prism" for a product but, for me, the word is permanently tainted.
Anecdotally, I have mentioned PRISM to several non-techie friends over the years and none of them knew what I was talking about, they know 'Snowden' but not 'PRISM'. The amount of people who actually cared about the Snowden leaks is practically a rounding error
Most people don't care about the details. Neither does the media. I've seen national scandals that the media pushed one way disproven during discovery in a legal trial. People only remember headlines, the retractions are never re-published or remembered.
I'd think that most people in science would associate the name with an optical prism. A single large political event can't override an everyday physical phenomenon in my head.
I followed the Snowden stuff fairly closely and forgot, so I bet they didn't think about it at all and if they did they didn't care and that was surely the right call.
