Maybe one small thing you could do is use it as a teaching tool for kids. Let them load up some sort of web service/site on it (that they helped create) and allow them to see it working locally. Then you would put it in a box and ship it half-way around the world, open the browser, and bam! I think that would be pretty cool and worth the shipping costs.
Maybe that's exactly why they are doing it (for free, no less). Just to see what people will do with such a potentialy disruptive service and technology.
Maybe they have bigger ideas for RaspPi's future than I do.