Apart from Sonos in general being awful[1][2], their web site seems to be pretty bad, too. Not only is there a modal "subscribe to our newsletter" box in that link, there's also a separate modal cookie warning which blocks the modal newsletter box. It's like frustrating users is core to their mission.

1: https://news.ycombinator.com/item?id=42683753

2: https://news.ycombinator.com/item?id=21895086