There’s an efficient way to serve the results, and there’s an efficient way for a human to consume them, and I find LLMs to be much more efficient in terms of cognitive work done to explore and understand something than a google search. The next thing will have to beat that level of personal mental effort, and I can’t imagine what that next step would look like yet.
I find a well-written human article or guide to be far more efficient when it exists. But if AI rehash them... then the market for those may disappear, and in the process, the AI won't be very good either without the source to summarise.
I don’t disagree with that at all, but that’s not what I’m talking about. The market for serving information goes where the people want to consume it. The old portals of the 90s gave way to search because it was easier for people to find what they wanted. LLMs give people an even easier way to find information. The downstream effects don’t factor into most people’s decision to use an LLM over source material.