A console from an alternative timeline where minimalist design and "clean" lost and "maximalist" gadgets full of keys, lights, switches and low priority features won. All due to the influence from the timeline's visionary, the anti-Steve Jobs.
The whole design of the Famicom was minimalism because they wanted a price way under the competition to take over the market.
Yamauchi tasked Uemura with developing a system that would be superior to its competitors and difficult to replicate for at least a year. Uemura's main challenge was economic rather than technological; Yamauchi wanted the system to be affordable enough for widespread household adoption.
This might be a localization of a Chinese (PRC) original product designed to make the Famicom pass restrictions on games hardware - but in any case there were many variants on this design from many manufacturers.