Apple reshuffles internal programs and product roadmaps all the time.
Just because a program with an internal codename gets terminated doesn't mean there aren't a bunch of other initiatives in related spaces going on.
And the work on the core technologies certainly doesn't end.
There's no product until there are boxes piling up in warehouses, getting ready to be shipped.
If only we could stop giving attention to these "news", which are really just propped up narratives for investors to nudge the market in their favor, and for Mark Gurman to get a paycheck.
Yes, this report could actually mean for example that Apple is focusing on an alternative glasses product that doesn't require so much computation power.
If the path of the previous project led them to a product that would have to be connected to a Mac to work, that seems like a dead-end that wouldn't make a compelling consumer product in the near future.
You could write a similar headline about "Apple cancels iPod Phone Project" back in 2005 or whenever they made the decision to go with the Darwin/touchscreen phone instead of the iPod-based alternative.
VR/AR gets attention as despite the investment levels, adoption has been mixed. Provided a bug tech co has a “next” offering, this is fine for startups. It pays to be a risk taker on a new platform.
If big tech decides that VR/AR is not worth the investment any longer, then its tough to be a startup in this space. Hence tracking apple rumors is a way to get a read on where the market is heading.
Just because a program with an internal codename gets terminated doesn't mean there aren't a bunch of other initiatives in related spaces going on.
And the work on the core technologies certainly doesn't end.
There's no product until there are boxes piling up in warehouses, getting ready to be shipped.
If only we could stop giving attention to these "news", which are really just propped up narratives for investors to nudge the market in their favor, and for Mark Gurman to get a paycheck.