I know it's in widespread use through the online marketing sphere, but I really dislike that phrase.
If I give you an email address, until it has been confirmed - by means of you sending me an email which I have to confirm I've received by whatever means - it's not "opted-in" by any sane definition.
I know it's in widespread use through the online marketing sphere, but I really dislike that phrase.
If I give you an email address, until it has been confirmed - by means of you sending me an email which I have to confirm I've received by whatever means - it's not "opted-in" by any sane definition.