This is the unfortunate reality of the app business today. Without constant ad spend it's very very difficult to acquire new users. And constant ad spend is of course not possible with a low one-time payment for the app.
> Without constant ad spend it's very very difficult to acquire new users.
If you're not VC funded, who gives a fuck how many users you have or how quickly you get more?
Unless the cost of whatever backing online resources you need doesn't scale fairly closely with the number of users you have, the only thing number of users matters for is the size of the check you get at the end of the year, rather than the profit percentage from that check.
