FWIW despite the weird name that invokes cheap Amazon noname brand vibes, these guys have been around for a few years now. They do have other headsets that are in the same ballpark price-wise as XREAL, too - e.g. GOOVIS Young, which is pretty decent for on-the-go use with a smartphone etc. I've owned that one for three years and used it many times with no issues before splurging on G3 Max.
And yeah, $1K is quite a lot, but the 65 degree FOV and 2560x1440 (per eye) OLED that you get for it really does look amazing - I haven't regretted that purchase in the slightest. It's rather bulky, though, although still nowhere near as heavy as VR headsets. Still, not something I'd want to carry on the go.
I hope we'll get 4K per eye some day with this tech. Whichever brand does it first for reasonable $$$, it'll completely replace my primary display.
(xreal is also in this category imo but at least its a bit cheaper)