"very small percentage"

1% of 238,000 employees is a "very small percentage" and still 2,380 employees. Insight into certain operational information and potentially undisclosed/unpatched zero days could be monumentally valuable to a nation state actor.

Isn't the rule "if you are being targeted directly, lose all hope"?

Never lose hope. If you can't protect the data, poison it!

I wonder, is it any different, if it's not just average "you", but CEO? Don't they have additional security measures? May be not, I think Jeff Bezo's WhatsApp was hacked few years ago...