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Companies aren't people, and it's embarrassing that society's first response to a corporate dispute is to anthropomorphize them.


It's a metaphor.

But living beings aka people do operate the company and make the decisions.


Right, but the anthropomorphizing of that collection of people is in this case counter to the individual people themselves - the employees were not victims of human trafficking, they left for presumably better job offers or to work on something they thought would be more interesting.

It also ignores that the Apple employees hired may not have even contributed to the Watch feature in question, because surely all of Apple works on everything Apple does.


embarrassing? for who lol




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