Seed stage. Focus on engineering and talking to customers. Ignore everything else. Do the sales and marketing work yourself till $1M in ARR at least. Many startups fail since they try to hire for these essential roles and its rare for non-founders to take it from 0 to 1.
A/B round stage. Build an in-house recruiting team early. I scaled to 150 people too fast over at Stream, next time i'd take more time with hiring. I'd also recommend doing final interviews with everyone yourself, don't let the company hire people without you interviewing them. Be on top of MQL definitions when you scale marketing, otherwise things will go wrong. Sales enablement is essential when you get beyond 3 AEs. Read Saastr :)
Seed stage. Focus on engineering and talking to customers. Ignore everything else. Do the sales and marketing work yourself till $1M in ARR at least. Many startups fail since they try to hire for these essential roles and its rare for non-founders to take it from 0 to 1.
A/B round stage. Build an in-house recruiting team early. I scaled to 150 people too fast over at Stream, next time i'd take more time with hiring. I'd also recommend doing final interviews with everyone yourself, don't let the company hire people without you interviewing them. Be on top of MQL definitions when you scale marketing, otherwise things will go wrong. Sales enablement is essential when you get beyond 3 AEs. Read Saastr :)