I think we're are getting caught up on what's being tested.
In the context of what we're talking about, you can A/B test more than marketing, you're can test variables like UI/UX.
Yes clothes fall in and out of fashion, but changing the placement, color, size of the "add to cart" button isn't something that's going to be changing frequently.
Another example might be adding a "trending" tab the top navigation of a page or whether the "what's trending" vs "what you like" provide more engagement as the default page.
Youtube recently tested randomly lowering people's video resolution to see who changed it back to gauge the importance of the resolution to their customers.
> Youtube recently tested randomly lowering people's video resolution to see who changed it back to gauge the importance of the resolution to their customers.
I wish they start gauging how frustrating such tests are, particularly for the test group. I've been cursing at YouTube many times over the past weeks because of this very issue - and now I learn it's not even a bug, but an A/B test.
In the context of what we're talking about, you can A/B test more than marketing, you're can test variables like UI/UX.
Yes clothes fall in and out of fashion, but changing the placement, color, size of the "add to cart" button isn't something that's going to be changing frequently.
Another example might be adding a "trending" tab the top navigation of a page or whether the "what's trending" vs "what you like" provide more engagement as the default page.
Youtube recently tested randomly lowering people's video resolution to see who changed it back to gauge the importance of the resolution to their customers.