>> I wouldn't be surprised if Macs continue to gain market share in the years to come with their CPU lead
>I would!
>CPU alone doesn't sell notebooks to non-tech people on a budget
You’re quite right. If you restrict your market segment of interest to budget products and overall market share, that’s Macs out of the picture before you even start. Apple does not care, at all, about the budget end of the market. It’s irrelevant to them.
Looking at the premium segment, and the market dynamics are completely different. The majority of retail laptops costing over $1k sold are Macs. They also enjoy about tripple the market share among university students that they have in the general market, although that varies greatly by country. The result is that Apple captures roughly 60% of the profits in the desktop/laptop computer market globally.
Aiming for market share would mean accepting much lower profit margins. That’s something they’re just not interested in.
>I would!
>CPU alone doesn't sell notebooks to non-tech people on a budget
You’re quite right. If you restrict your market segment of interest to budget products and overall market share, that’s Macs out of the picture before you even start. Apple does not care, at all, about the budget end of the market. It’s irrelevant to them.
Looking at the premium segment, and the market dynamics are completely different. The majority of retail laptops costing over $1k sold are Macs. They also enjoy about tripple the market share among university students that they have in the general market, although that varies greatly by country. The result is that Apple captures roughly 60% of the profits in the desktop/laptop computer market globally.
Aiming for market share would mean accepting much lower profit margins. That’s something they’re just not interested in.