My biggest friction is not ads but e-commerce. Anti-fraud/anti-bot detection goes red for me from time to time - presumably having somewhat successfully removed surface areas for fingerprinting makes the AIs put me in the "shady" basket, so sites with high sensitivity set will not allow me to proceed.
PayPal is the absolute worst here and the process is horrendous, opaque and time-consuming. I've been blocked by Stripe as well. Sometimes I will abort a purchase when I see that the only payment option is PayPal.
At least with Paypal, I know it will work whereas with some random payment provider I do not. By default, I block all third party scripts which means if I haven't come across the payment provider before then it'll break.
I guess I'm just unlucky. Cursed by the algorithm or something. Maybe having moved a lot and having a very foreign name for my country of residence are factors as well.
PayPal is the absolute worst here and the process is horrendous, opaque and time-consuming. I've been blocked by Stripe as well. Sometimes I will abort a purchase when I see that the only payment option is PayPal.