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"I don’t think it’s about my follower numbers. I think it’s about Morton’s knowing I’m a good customer, who frequents their establishments regularly. "

Of course it makes no economic sense for Morton's to do this simply because he frequents Mortons establishments regularly.

The interesting part is that he believes that there are people who would believe this. But he's smart enough to think down to that level.

His parent's must not have been critical. People raised by critical parents (who call them on everything they say) wouldn't think anyone would believe this.

Being able to think like this is actually very helpful many times in coming up with schemes to make money.



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