If your secret sauce is marketing you have to be a great marketer, or I think you will just be proving the market for someone with deep pockets and better marketing.
But if you have above average engineering skills and make some technically engineered part of the business your secret sauce, that doesn’t save you from having to do the marketing but it does mean when other people enter you can compete on technical excellence with those above average skills.
That seems like a better plan? Maybe it’s a trap for engineers like me who want to keep focusing on the engineering, but it seems more viable than me marketing potatoes.
But if you have above average engineering skills and make some technically engineered part of the business your secret sauce, that doesn’t save you from having to do the marketing but it does mean when other people enter you can compete on technical excellence with those above average skills.
That seems like a better plan? Maybe it’s a trap for engineers like me who want to keep focusing on the engineering, but it seems more viable than me marketing potatoes.