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That's because many such business have grown so large because they benefit from scale.

Some examples:

Social network: you only engage on one if your friends/family/coworkers are on the same network.

Search engine: needs to index "the whole Internet", which is less expensive per user if you have more users

CDN: works best if you have edge nodes everywhere, which is quite capital intensive, which is why you need many customers to distribute it over.

... and so on. We might not like it, but many of these quasi monopolies are based on fundamental economics, not (just) on the greed of the companies.



> Social network: you only engage on one if your friends/family/coworkers are on the same network.

This one isn't exactly based on fundamental economics given that federated social networks exist. Email has similar network effects and is not centralized.


None of the federated social networks seems to have reached the scale of the biggest centralized social networks.

Which leads me to believe that economics and incentives favor big, centralized social networks.


I think this argument could be made for many of these.




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