I think what Mr. Graham is saying is not only natural, but inspiring. Firstly success and opportunity generates itself, and the best way to generate that is to look for patterns. So if people like us are successful, then in looking for more success, we should look for people like us. Secondly, the fact that 'naughtiness' is one way to look outside of the status quo, doesn't diminish all the other ways of looking for solutions. Mr. Graham celebrates 'naughtiness', other 'like us' traits could include tenacity, perseverance, team oriented, data driven, and humility. So this is not about following the rules versus not following the rules, it's about being able to distinguish between necessary, even essential rules and problematic rules. Today Mr. Graham exhorts us to celebrate naughtiness in our quests, tomorrow we can celebrate mischievousness. There's plenty of time, and plenty of traits to success.