An interesting note on The Economist is that their digital and print verions are priced the same, despite the higher cost of printing and delivering the printed version. The ads in the print version is simply worth more compared to the digital version.

I’m still not convinced that online ad tech adds nearly as much value as the tracking industry wants us to think. Sure, it’s useful to know if you reader can afford the product wish to promote, but The Economist actually knows roughly what you income is, based on your shipping adress alone, while geo-location online still consistantly place me in the most expensive city in Denmark, but I live in an area where income is average at best.