> Why is it unethical to charge a fee to developers who want to distribute their software through an app store that Apple owns?
Developer don't necessarily want to distribute their software through that app store, they are forced to do that if they want to sell their software to people who happen to use that operating system. Operating system and app store are distinct products, but app store exclusively gatekeeps the functionality the user can achieve through the operating system they bought.
If app store was a standalone offering that aimed to benefit the user, there shouldn't be any problem allowing multiple competing app stores people paid for the convenience of vetted and curated apps and letting the market forces decide the winner. That is obviously not happening.
Therefore, strongarming the ecosystem and stifling market dynamics is the unethical move here. Less competition, less innovation, less user benefit, less developer income (which translates into even less innovation) etc is the price everyone pays in aggregate in order for Apple to exact its rent, which goes to their idle pile of cash or comes back to humanity as a 0.002 grams lighter iPhone++ next year.
So you increase the price of your app by 30 to make up for Apple's cut%. It's called business. It happens all the time in every single industry.
If a business' property taxes go up, that cost is passed on to its customers. Why do people think that because something is on a phone that it should be any different?
That's also not allowed. I think Hey would be fine charging $142 a year for a subscription in their app, with a little note below saying "you can get this for $99 on our website, the difference is Apple's cut." In fact, if I understand it correctly, the price in-app has to be the same as the price anywhere else. They're literally not allowed to do what you're suggesting and pass the cost of Apple's fee on to consumers.
So Hey should boost their prices everywhere, even on their own site, to $142, so that they can make up Apple's cut? Which is what Apple demands. I don't think that's reasonable.
I think that you and I are broadly in agreement. If Hey were allowed to charge $142 in their iPhone app, and $99 on their website, I'd think that was much less ridiculous than the situation as it stands today.
> It's called business. It happens all the time in every single industry
And we call those situations market failures. Besides, in this case the market failure is due to a monopolistic mechanism, which doesn't happen "all the time in every industry". If we are going to do markets, let's do it properly.
Increasing price %30 causes a corresponding decrease in the demand, and in aggregate this can cause a decrease in the total profit. The fact that the developer is forced to set a new price point this way is a source of inefficiency for the entire app economy.
Besides forced price increase is not the only harm done by the monopoly of the App Store. As this website exemplifies, it has monopoly over ontological decisions (whether a certain type of app can exist or not), over design decisions (signups, in app purchases etc) and whatnot. These are further points of inefficiency or outright failure. Apple might or might not be doing a good enough job making the best out of these decisions, but the bottom line is we don't have a choice of another player emerging with potentially better choice-making and therefore a better app store.
To the extent that this situation is a "market failure", it's not one that's fixable except by users changing their preferences.
> in this case the market failure is due to a monopolistic mechanism
Apple only has a "monopoly" on their own app store because they built it. Users are not being forced to use iPhones; they choose to because they believe iPhones give them better value overall than the alternatives. That's called free market competition, not monopoly.
> it's not one that's fixable except by users changing their preferences.
By definition market failures can't be fixed by market dynamics. That is why state does tons of interventions/regulations to make it work.
> That's called free market competition, not monopoly.
No. Vertical integration means there is no free market at the integration point to begin with, which integration of a software application store with a physical phone is. We are talking about a $50bil/year market that is not free.
> By definition market failures can't be fixed by market dynamics.
That's why I put "market failure" in quotes. If you think anything fixable by users changing their preferences isn't a "market failure" by your definition, fine, then the Apple situation is not a market failure by your definition.
> That is why state does tons of interventions/regulations to make it work.
No, the government does tons of interventions/regulations to favor particular market players, under the guise of "fixing market failures". In almost all cases, these interventions/regulations actually make things worse overall, but of course they make things better for the particular market players that were favored.
> Vertical integration means there is no free market at the integration point to begin with
Throwing around buzzwords proves nothing. Apple created the iPhone and its app store. It can do whatever it wants with them because it owns them. It has the market share it has because users have freely chosen to use its products instead of those of its competitors. That's the essence of a free market. The fact that you don't like doesn't make it not a free market.
These are technical terms, not buzzwords and calling them so doesn't make much of a counter-argument.
> That's the essence of a free market
No it is not. You seem to equate free market with unregulated market which is not always true. Markets fail to self-regulate in the absence of open competition, which is what precisely the App Store on iPhone is. Nearly half of the mobile phone apps in the US comes from a closed market. Imagine instead Apple owned half of the roads in the US and stipulated what businesses could use those roads, e.g. only certain grocery store's trucks can deliver goods over them. That would be far from a free market too.
The technical definitions of these terms don't support the claims you are making using them, so you're not using them as technical terms, you're using them as buzzwords.
> You seem to equate free market with unregulated market
Not at all. A free market is regulated by the voluntary choices of market participants.
> Markets fail to self-regulate in the absence of open competition
So your definition of "open competition" is "Apple can't choose the terms on which it is going to provide products and services that it built itself". By that definition, "open competition" has nothing whatever to do with "free market", since in a free market every market participant gets to choose the terms on which it is going to provide goods and services that it built itself. Forcing market participants to provide goods and services on terms they would not choose for themselves is not a free market.
> Imagine instead Apple owned half of the roads in the US and stipulated what businesses could use those roads
Roads are not the same as smartphones or apps; roads are exclusive in a way that smartphones and apps are not.
> If app store was a standalone offering that aimed to benefit the user, there shouldn't be any problem allowing multiple competing app stores people paid for the convenience of vetted and curated apps and letting the market forces decide the winner.
And if all that would benefit users more, users would be demanding it, or switching from iPhone to something else. But they're not. Users seem overall to be quite satisfied with what they are getting from their iPhones. So your claim here appears to be empirically false.
> strongarming the ecosystem and stifling market dynamics is the unethical move here
All this depends on your factual claim above being true, which, as I have noted, it appears not to be, based on actual user behavior.
But let's put that aside and assume that your factual claim is true. If that makes what Apple is doing unethical, then probably every single large corporation on the planet is unethical. Certainly every large corporation in the tech industry is. They all do these things; they just don't all do them with an app store.
> Users seem overall to be quite satisfied with what they are getting from their iPhones. So your claim here appears to be empirically false.
A lack of reduction in observable demand doesn't imply an absence of cost.
Let's say the cost of having a singular app store for the user can be expressed as 99$, but the average utility they derive from using their iPhone is valued at 100$. It would be rational for that user to still prefer iPhone despite incurring great cost and we wouldn't see any drop in demand.
> Certainly every large corporation in the tech industry is. They all do these things; they just don't all do them with an app store.
That is appeal to tradition. Indeed, monopolistic nature of tech combined with vertical integration is a large unsolved problem of our era and it haven't completely played out yet.
> A lack of reduction in observable demand doesn't imply an absence of cost.
Waving your hands and throwing random numbers around doesn't imply a presence of cost.
> That is appeal to tradition.
It is no such thing. I'm just trying to figure out what your actual position is.
> monopolistic nature of tech combined with vertical integration is a large unsolved problem
Which makes it clearer what your position is: you think the problem with tech is "monopolistic nature combined with vertical integration".
I disagree. I think the problem with tech is that it is giving away valuable things for free, or selling them at or below cost, in order to capture users and sell their data and their eyeballs or corner markets. Apple is actually the least guilty of this of the major tech players; I'm far more worried about Google and Facebook and Amazon than I am about Apple. But at any rate, that problem is not a problem of monopoly and vertical integration. It's a problem of shortsightedness in general--putting short term gain and convenience over long term stability and trust.
> Waving your hands and throwing random numbers around doesn't imply a presence of cost.
Come on, let's not go in circles. I posited there is a cost to user in being locked into a single app store. You claimed if there was such cost, we necessarily would have seen decrease in user demand. My handwaving numbers were to demonstrate that it doesn't have to be true, there can be substantial user costs without any decrease in user demand.
> giving away valuable things for free, or selling them at or below cost, in order to capture users and sell their data and their eyeballs or corner markets
You're close but not there. Being able to give away things for free come from the giant profits accumulated through monopolistic vertical integration. Google has a compute platform that runs a search engine/youtube that sells adds that is viewed through their browser that runs on their mobile phone. Those are multiple integration points (though not all are monopolistic). If for example Google were to pay for an external compute platform that is not theirs, they would have to pay for the profit margin of the service provider, but without is all of that money stays within the company, and that is one of the factors that enable them "giving away valuable things for free".
Data integration is a completely different game. Selling data to outside is the least powerful way to make money out of it, especially if you have other data and products. It is akin to a 3rd world country selling their raw resources. What makes the most money is the integration of multiple data sources through multiple products and even 3rd party vendors. The magic of an SQL join is that joining table-a and table-b can yield more information that neither a and b had alone. When you join the data of a browser and a search engine and 3rd party information you bought to sell more clickable ads, that is when the most money is made out of the data. The more money you make, the more you can run loss leaders, buy competitors, create barriers of entry (a la app stores), and meanwhile damage the entire ICT ecosystem in the name of even more money. That is why ensuring market health is important.
> I posited there is a cost to user in being locked into a single app store.
And the person to judge that question is the user, not two people having an argument on an Internet site. And not app developers either.
> You claimed if there was such cost, we necessarily would have seen decrease in user demand.
I said that if there is no discernible change in user demand, that means the users, who are the ones in a position to judge, evidently don't see a significant enough cost to change their behavior. Any change in the cost-benefit relationship will change the behavior of some users. Sure, they won't all switch from iPhones to something else, but some percentage of them will.
> Being able to give away things for free come from the giant profits accumulated through monopolistic vertical integration.
No, it comes from having some other source of revenue besides the users of the thing that is being given away for free. "Monopolistic vertical integration" might help in getting other sources of revenue, but it's not the root problem. The root problem is that the actual users of the service are not the paying customers, someone else is, so the incentives of the provider are skewed.
Developer don't necessarily want to distribute their software through that app store, they are forced to do that if they want to sell their software to people who happen to use that operating system. Operating system and app store are distinct products, but app store exclusively gatekeeps the functionality the user can achieve through the operating system they bought.
If app store was a standalone offering that aimed to benefit the user, there shouldn't be any problem allowing multiple competing app stores people paid for the convenience of vetted and curated apps and letting the market forces decide the winner. That is obviously not happening.
Therefore, strongarming the ecosystem and stifling market dynamics is the unethical move here. Less competition, less innovation, less user benefit, less developer income (which translates into even less innovation) etc is the price everyone pays in aggregate in order for Apple to exact its rent, which goes to their idle pile of cash or comes back to humanity as a 0.002 grams lighter iPhone++ next year.