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> For example, commerce where both parties know and care about each other on some level like you might find in a farmers market or similar.

There are farmers market around my area and my impression is that, if anything, people selling there can be more dishonest than the big chain stores - i.e. they will try selling a batch of bad apples, because they're not wealthy and they just need the money. Whereas big chains have quality standards and will just throw away bad food.



I think that's because at a farmers market you're still trading with somebody completely foreign to you. Pre-industrial societies were smaller, and based around tighter knit communities. Much harder to rip somebody off if they live 3 houses down and look after your kids twice a week, compared to some random person off the street.




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