Good. We need a substantive competitor for Quickbooks and some real innovation in the space.

You can’t underestimate the complexity and specific requirements of accounting software. Startups in the space begin their journey in a nuclear minefield of customer requirements, and have to navigate not only the professions inane nuances, but also continually evolving bureaucracies and the accounting and tax realities they create. Not. Easy. Stuff.

I wish them luck. Seriously. It’s nice to see entrepreneurs attacking the boring companies. :)