That's certainly a very interesting way to structure a domain deal. If you don't mind me asking, was this through a specific marketplace or via private sale? A domain marketplace with this model could be very beneficial to bootstrapping startups that could use the branding of an expensive domain, but don't necessarily have all of the capital yet.
Hi, lauren here from Mux. It was a private deal negotiated through a broker and escrow agent. The price only gets higher if your company is successful (maybe why eshares just changed their name to Carta), so better to lock in a deal early (with the bulk of payments down the road).
