Very interesting product. I'm glad to see an instant that's dedicated to quality. (Edit: Found a bit on your page on the tubes not being biodegradeable: "we simply aren’t big enough to get a packaging company to make us biodegradable alternatives", hopefully this is addressed later.)
I do have a question to do with your Transparent Pricing page, where the following is stated:
> It costs us $2.34 to make each cup.
followed by
> A general rule of thumb for most packaged goods is that you must mark up the product by 50% to cover your expenses marketing and selling the product. Luckily we don’t follow the rules. If we did, we’d have to charge $4.68 a cup!
Marking up 50% sounds like you should charge an extra 50% of the cost of the product, but that statement uses an extra 100%. I'm not sure if it's wording or phrasing but that sounds like bolstering an exaggerated markup price to increase the perceived value of your actual price. Any clarification on this?
I do have a question to do with your Transparent Pricing page, where the following is stated:
> It costs us $2.34 to make each cup.
followed by
> A general rule of thumb for most packaged goods is that you must mark up the product by 50% to cover your expenses marketing and selling the product. Luckily we don’t follow the rules. If we did, we’d have to charge $4.68 a cup!
Marking up 50% sounds like you should charge an extra 50% of the cost of the product, but that statement uses an extra 100%. I'm not sure if it's wording or phrasing but that sounds like bolstering an exaggerated markup price to increase the perceived value of your actual price. Any clarification on this?