I am doing freelance web development. One of the most repetitive tasks was building forms. Over the past decade, I’ve created countless forms, often tedious and time-consuming. From that experience, I developed a product to streamline form creation. Now, I’m focused on marketing it at an early stage.

What I’ve learned is that marketability is often more critical than the idea itself. If you’re working on an incremental improvement to an existing solution, start by defining your niche and Ideal Customer Profile (ICP). Consider your approach to reach these customers: Are you part of a community with shared pain points? Does this group struggle with specific issues your product could solve?

The customer and how you’ll connect with them should always come first.