Agreed, especially when it's around 1/3 of the article.

I dont understand. Is this supposed to imply this rapper will somehow invest and personally try to ensure soundcloud will survive?

Or did he call the CEO, the CEO told him 'Yes we will stay'? I mean what is he supposed to say?

'No, don't bother uploading new songs, we will run out of cash soon, thanks for the call'?

Hm that's a good point. I didn't consider the cynical approach to a CEO's reassurance, as obvious as it seems.